Official skill · Product
User interview guide
Writes a user interview guide with a screener, warm-up, past-behavior questions with no hypotheticals or leading, probes, and a wrap-up. Use it when you're planning customer interviews or discovery calls and need questions.
AI skill
Have your AI write a user interview guide
14 days free · No card needed
Works in Claude, ChatGPT, and coding agents. On Team and Business, the official skill in your pod updates itself when we improve it.
When to use it
- You're planning customer interviews or discovery calls and need questions
- Your draft questions ask "would you" and you want them fixed
What you give it
- Research question or decision
- Who to interview
- Interview length (optional)
What you get
A timed interview guide: learning goals, screener table, intro script, core questions with probes, wrap-up, and rewritten bad questions.
How it works
- Turn the research question into 3 to 5 learning goals
- Write a screener
- Write a 3-minute warm-up
- Write core questions about the last time
- Remove bad questions
- Add probes under each question
- Write the wrap-up
Example
What you give it
We're thinking of building auto reminders for late invoices. Who should we talk to and what do we ask? 30 minutes.
What you get back (the start of it)
Interview guide: How do small service businesses get late invoices paid today?
Length: 30 min · Who: owners of agencies or freelancers who send 5 or more invoices a month [assumption] · Decision this informs: whether to build automatic payment reminders
Learning goals
1. What do they do when an invoice goes past due? 2. How much time or money does chasing cost them? 3. What have they tried to make it easier?
Screener
| Question | Qualifies | Disqualifies |
|---|---|---|
| How many invoices did you send last month? | 5 or more | Fewer than 5 |
| In the last 3 months, did a client pay you late? | Yes | No |
| Who chases late payments in your business? | Me, or someone I manage | An outside collections agency |
| What tools do you use to send invoices? | Any (record answer) | — |
The rest of this output, the full steps and the checks the AI runs before it answers are in your pod once you add the skill.
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Changelog
- v1.0.3 · · Example: the rewrite of "How much would you pay for this?" is "How much did you spend on this last year, and on what?", an open past-behavior question, since step 5 rewrites yes/no questions.
- v1.0.2 · · Step 4 splits the core time evenly across the learning goals (about 23 minutes in 30, 5 to 8 per goal) and Common mistakes sets 1 or 2 core questions per goal, so both match the example's 23 minutes and 5 questions for 3 goals.
- v1.0.1 · · Example: timings add up to 30 minutes, every core question has 2 probes, and the yes/no question is now 'In the last year, how many invoices were never paid?'.
- v1.0.0 · · First release.
Sources
- User Interviews 101 - NN/G (read 2026-11-04)
- A Primer on Talking to Customers From Rob Fitzpatrick's The Mom Test (read 2026-11-04)
- The Mom Test by Rob Fitzpatrick (read 2026-11-04)