Official skill · Strategy
Disruption threat check
Checks a cheaper or simpler rival against The Innovator's Dilemma: overshoot, sustaining versus low-end or new-market disruption, the value network, and a response plan. Use it when A cheap rival wins customers the team calls not our market.
AI skill
Have your AI check whether a cheaper rival could take your market
14 days free · No card needed
Works in Claude, ChatGPT, and coding agents. On Team and Business, the official skill in your pod updates itself when we improve it.
When to use it
- A cheap rival wins customers the team calls not our market
- Customers use few features and push on price
- Deciding whether to launch a low-cost product
What you give it
- Product, customer tiers, prices and margins
- The rival's offer, price, buyers and improvement
- What typical customers actually use
What you get
Performance measure, overshoot rating, rival type and foothold, trajectory, value network table, and one response with a signal and first step.
How it works
- Name the performance measure
- Check for overshoot
- Classify the rival
- Test the foothold
- Estimate the trajectory
- Check the value network
- Plan the response
Example
What you give it
We sell desktop accounting software to accountancy firms, about 900 euros per seat per year, with deep audit and consolidation features. Our gross margin is 82%. A cloud app called Cuadrix (fictional) sells to freelancers and micro-businesses at 15 euros a month and has none of our audit tools. Our sales team ignores those customers. Two years ago Cuadrix couldn't do multi-currency; now it can, and last quarter it added accountant access. A survey of our users says 70% use only invoicing, bank reconciliation and VAT returns.
What you get back (the start of it)
Disruption threat check: desktop accounting software vs Cuadrix
Date: [date] · Owner: [check: owner]
Performance measure today
Depth of audit and consolidation features; our largest firms ask for more consolidation [check: what the top accounts asked for last].
Overshoot
Rating: high Evidence: 70% of our users use only invoicing, bank reconciliation and VAT returns, which Cuadrix covers [check: VAT coverage by country].
The rest of this output, the full steps and the checks the AI runs before it answers are in your pod once you add the skill.
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Changelog
- v1.0.0 · · First release.
Sources
- Wikipedia: The Innovator's Dilemma (read 2026-11-04)
- Wikipedia: Disruptive innovation (read 2026-11-04)