Official skill · Marketing
Purpose-first message
Rewrites a pitch or about page to open with why, then how, then what, after Sinek's Golden Circle, with every claim tied to a decision the company made. Use it when A pitch or about page lists features.
AI skill
Have your AI rewrite your pitch to start with why
14 days free · No card needed
Works in Claude, ChatGPT, and coding agents. On Team and Business, the official skill in your pod updates itself when we improve it.
When to use it
- A pitch or about page lists features
- Before hiring, a rebrand or a launch
- The team can't say why the company exists
What you give it
- The current message and where it's used
- The founding story
- Decisions that cost the company something
- What customers value
What you get
The current message sorted, why candidates with evidence, the chosen why, how and what, short and long messages, and a consistency check.
How it works
- Sort the current message
- Find the why in evidence
- Choose one why
- Write the how
- Write the what
- Draft the message inside out
- Run the consistency check
Example
What you give it
About page for our coffee roastery in Medellín: 'We roast specialty coffee in small batches. We ship within 48 hours. Subscriptions from 45,000 COP.' Founding story: my father grew coffee and was paid less than it cost him to grow it; I started the roastery to pay farmers properly. Decisions: we pay our 14 partner farms a published price above the market price [check: how much], we turned down a supermarket deal that required cutting that price, and every bag names the farm. Customers write that they like knowing who grew it.
What you get back (the start of it)
Purpose-first message: coffee roastery, about page
Current message, sorted
| Sentence | What / how / why |
|---|---|
| We roast specialty coffee in small batches. | what |
| We ship within 48 hours. | how |
| Subscriptions from 45,000 COP. | what |
Order today: what → how; no why.
Why candidates
| Belief | Evidence |
|---|---|
| The people who grow coffee should earn a living from it | the published price to 14 farms; the supermarket deal turned down |
| Drinkers should know who grew their coffee | every bag names the farm; customers say they value it |
Chosen why: We believe the people who grow coffee should earn a good living from it.
The rest of this output, the full steps and the checks the AI runs before it answers are in your pod once you add the skill.
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Changelog
- v1.0.0 · · First release.
Sources
- Simon Sinek: Start with Why (read 2026-11-04)
- Wikipedia: Start with Why (read 2026-11-04)